Ebook Beyond Strategy: The Leader's Role in Successful Implementation By Robin Speculand
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Beyond Strategy: The Leader's Role in Successful Implementation By Robin Speculand
Ebook Beyond Strategy: The Leader's Role in Successful Implementation By Robin Speculand
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- Sales Rank: #1017375 in eBooks
- Published on: 2012-05-14
- Released on: 2012-05-14
- Format: Kindle eBook
From the Author
Beyond Strategy is the second book I have written on strategy implementation.
The book was inspired by our clients. After we published our first book on strategy implementation, Bricks to Bridges, our clients told us that they understood how the organization had to change but bot the leaders role in strategy implementation. This was our inspiration. Beyond Strategy is written for leaders to understand that they don't implement the strategy; they oversee it and if they take their attention off the implementation so will their people.
Implementation fails more often than it succeeds and leaders must be role model, coach, inspiration and guide through the implementation.
From the Inside Flap
Leaders appreciate and understand that it is just as tough (if not tougher) to implement a great strategy as it is to craft it. Strategy implementation has become a discussion topic in board rooms and among leaders around the world, due to its staggering high failure rate. The field is evolving and in Beyond Strategy, I move from building leaders awareness of the strategy implementation challenge--which was the focus of my last book Bricks to Bridges: Make Your Strategy Come Alive, published in 2004, to addressing specifically the leader's role in successful implementation. At the core of this role is the need for leaders to recognize that current attitudes, approaches, and actions are a major factor behind these dismal results. To improve the chances of success, leaders must change what they are doing today.
The oft-quoted observation in the 1999 Fortune magazine cover story, "Why CEOs Fail," explained, "Organizations fail to success- fully implement strategy not because of bad strategy but because of bad execution." This was one of the first times the field of implementation (the terms execution and implementation are interchangeable) received major exposure. In 2002, Ram Charan followed up the article by teaming up with Larry Bossidy to write Execution: The Discipline of Getting Things Done, the book that made "execution" a common word in mainstream business.2 Since its publication, leaders have begun to focus on the topic, and a growing number of books and articles have followed. Two years after Execution was released I published Bricks to Bridges, which is a handbook for leaders in implementing strategy, and has become an international best seller and a university supplementary textbook. There still, however, exists among leaders a vast gap of knowledge, techniques, and tools in the field.
From the Back Cover
Robin Speculand's Beyond Strategy deserves a place in the toolbox of every CEO with a great vision that they want to see become a reality. His years of research and insight into successful strategic implementation reinforce the fact that a solid strategy, in itself, is not enough to succeed. His advice is relevant, concise and right on target. I urge any leader interested in lasting and continual success to put into practice without delay the implementation guidelines contained in this book.
Steven Hall
CEO, CNBC Arabiya
Robin excels in the art of making strategy come alive. Beyond Strategy is an excellent and must-read for business leaders who are seeking practical solutions to the problem of executing strategy.
Piyush Gupta
CEO, Citi South East Asia Pacific
People are constantly talking about big ideas or the big think for organizations. But that is the easier part. We can all dream. As Robin knows, it’s the implementation that’s the tough part. When you’re ready to execute, use this book to drive your implementation success.
David Meerman Scott
Best-selling author of The New Rules of Marketing & PR and World Wide Rave
Deriving and agreeing on a strategy is usually easier than the actual execution. Many leaders, aside from formulating the strategy, are also responsible to manage the execution of the strategy. Robin Speculand’s new book provides excellent insights and lessons that makes the execution challenge easier. Easy to read with excellent takeaways.
Patricia Enslow
Managing Director, Head of Marketing for Asia Pacific
UBS Wealth Management, Asia Pacific
I am delighted that Robin Speculand took the step of going beyond "Bricks to Bridges" to have this heart-to-heart talk with leaders in Beyond Strategy. The book is timely as we are living in a totally different world after the credit crisis and we need leaders to "wake up," internalize their strategy and "walk the talk." I am glad that Robin is taking this ownership right at the top, at the board level and yet not forgetting that it's people who makes strategy come alive and leaders have to know how to motivate, influence and steer the pathway for the right strategy to work. It's timely that leaders take charge and the book serves to help them deliver. I look forward to seeing many leaders come on board and take their companies beyond strategy.
Annie Koh
Dean of Executive & Professional Education
Singapore Management University
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